Choose your ideal customer.
YouTube reaches more 18-49 year-olds than any cable network in the U.S. And with over one billion users, you can select the audience you want based on age, gender, location, interests, and more. Plus, you only pay when they engage with your ad. If they skip it before 30 seconds (or the end) you don't pay a cent.
See what's working.
Use YouTube’s Analytics tool to understand who’s watching your ads and how they’re interacting with them. You have complete control over your daily budget, so you can spend what you’re comfortable with.